Introduction
Once defined, the segment can be shared with a platform in order to activate it for a marketing campaign.
Platform
The platform is chosen at the first step of segment creation :
- Sendingly : is used to make the segment accessible in Sendingly on the targeting page for one shot or automatic campaigns; or in the Queryly node for Journeys.
- Datalively : is used to make the segment accessible in Datalively from the audience page so that it can be distributed.
Campaign type
When sharing with Sendingly, you need to choose the type of campaign that will use the segment
- One shot
The segment can be used as a target for one shot campaigns on Sendingly.
- Automatic
The segment can be used as a target for automatic campaigns on Sendingly.
- Journey
The segment can be used as a target for journey on Sendingly.
Application channel
The application channel is used to define which campaigns will be available in the activation platform for the segment: email, SMS, banner ads, etc.
The application channels available depend on the join key selected at the segment creation step.
Result
The segment is available and can be used on the selected platform. Once the segment has been shared, its query can no longer be edited.
Further reading