When creating a campaign, you will be asked to choose the type of postal mail for your postal mail campaign: Marketing or Service.
Below are the definitions applicable under French law that may help you make this choice. It is your responsibility to verify and comply with the applicable regulations of the countries concerned when choosing the type of postal mail, if applicable.
Marketing postal mail: a communication intended to promote the products, services, or image of a company or organization to end consumers or distributors via postal mail. These communications must include a way to unsubscribe.
Examples:
- Sales prospecting promoting a product;
- Promotional offers.
Service-related postal mails: These are informational campaigns about services that do not require an unsubscribe option.
Examples:
- Account and contract management: Sending a physical loyalty card, an annual statement, an insurance contract amendment, or a new rate schedule.
- Order tracking and logistics: Sending physical gift certificates ordered online, or subscription confirmation with a summary of access credentials.
- Legal and administrative obligations: Reminder letters for unpaid invoices, tax certificates, official notices.
There are 6 different legal bases justifying the processing of an individual’s data:
- Consent: The data subject has consented to the processing of their data
- Contract: The processing is necessary for the performance or preparation of a contract with the data subject
- Legitimate interest: processing is necessary for the purposes of the legitimate interests pursued by the data controller or by a third party, while strictly respecting the rights and interests of the individuals whose data is being processed
- Legal obligation: processing is required by law
- Public interest mission: Processing is necessary for the performance of a public interest mission
- Protection of vital interests: Processing is necessary to protect the vital interests of the data subject or a third party
For your information, we assume no responsibility for the user’s choice regarding the selected “postal mail” categories. Clicking on one of these options does not guarantee that the content of the postal mail corresponds exclusively to the selected category.