Introduction
Target Optimizer identifies for each individual a level of appetence for a specific product.
Concerning orders, Target Optimizer analyzes appetencies for products, stores or coupon code usage.
In order to use an appetence for targeting, they are available in Queryly's score category.
The different order appetencies
Target Optimizer will be able to identify a level of appetence in one of these categories around the orders:
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Categories Ex: Appetence for dresses and skirts. Appetence for the summer 26 collection. |
Promophile |
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Store Ex: Appetence to make a purchase in Lille stores. |
Conclusion
Potential buyers can be targeted according to their preference for a product or a buying habit.
In order to set this up, the request can be formulated here: Request the implementation of a Target Optimizer score