Introduction
Target Optimizer identifies for each individual a level of appetence for a specific product or habit.
The result of this algorithm can be used within Queryly to target only those individuals most appealing to your communication.
Request a new score for Target Optimizer
In order to set up the calculation of the appetence score on a category, a request to support will enable its implementation later this week.
The request must contain:
- The desired category: such as Travel - "Departure Month" or Order - "Category"
- The details for the given category: For the departure month: "January and February" or for the category: "Skirt"
Conclusion
The implementation of a new score will start with the identification of palatability patterns, then score calculation for each individual.