Introduction
Target Optimizer identifies for each individual a level of appetence for a specific product.
Concerning contracts, Target Optimizer analyzes appetencies for a type of contract or a type of product.
In order to use an appetence for targeting, they are available in Queryly's score category.
The different contract appetencies
Target Optimizer will be able to identify a level of preference in one of these categories around the contract:
|
Product type Ex: Preference for taking out insurance |
Product family Ex: Preference for underwriting a real estate project |
Conclusion
People can thus be targeted according to their appetite for a specific type of contract.
In order to set this up, the request can be made here: Request to set up a Target Optimizer score