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Target Optimizer - Understanding travel preferences

  • Updated

 

Introduction

Target Optimizer identifies for each individual a level of appetence for a specific product.

With regard to travel, Target Optimizer analyzes preferences for specific travel dates, destinations or options.

In order to use a preference for targeting, they are available in Queryly's score category.

 

The different travel preferences

Target Optimizer will be able to identify a level of preferences in one of these categories around travel:

 

Days of departure
Preference to depart for the day(s) of the week specified.

Ex: appetite for a departure on Saturday and Sunday

Month of departure
Preference to a departure for the specific month(s).

Ex: appetite for a departure in January or February

Last minute
Preference to make a purchase few days before its trip. 
Ex: purchasing appetite less than 2 days before departure.

Anticipator
Preference to make a purchase long before its trip. 
Ex: appetite to make a purchase more than 90 days before departure.

Destination

Preference to make a trip to the indicated destination(s)

Ex: willingness to travel to Marseille or Montpellier.

Appetence option

Preference to subscribe to an option during one's commute

Ex: appetence for the first-class option.

 

Conclusion

Travelers can be targeted according to their preference for travel to a specific destination or over periods of travel.

In order to set it up, the request can be made here: Request to set up a Target Optimizer score

 

 

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