Introduction
In some journeys, it might be interesting to relaunch only the population that didn't react to a previous campaign of the same journey. In order to identify this population, it is possible to use the "Decision according to email reaction" node.
Decision based on email reaction
The node is located in the "Decision" section. It splits the population from the previous node in two according to their reaction to a specific campaign in the journey. It is possible to choose between different behaviours:
- Has been opened: people who have opened the email will be in the top branch,
- A link has been clicked: people who have clicked on a link present in the email will be present in the top branch. Unsubscribe and mirror page links are not taken into account.
- Has not been delivered : people who have not received the email will be placed in the top branch.
During testing, the node will randomly split the population in half between the top and bottom branch (50/50).
For campaign selection, it's possible to choose from among the validated messages used in the journey.
Conclusion
The population of a journey can be split in two based on behaviour related to a previous campaign sent to that journey.