Introduction
The Campaigns tab of a contact record gives an overview of the contact's reactions to recently received campaigns:
- Email campaigns for an email address;
- SMS campaigns for a mobile number;
It is possible to perform the analysis on campaigns sent from a specific group
Click data for SMS campaigns can be accessed if the shortener option offered by Numberly is activated to shorten links and track clicks.
Latest campaigns received
The selected period defines the list of campaigns received by the user over this period.
For each campaign, the following information is available:
- Group that sent the campaign;
- IDM: campaign identifier;
- Type and name of the campaign;
- Sending date of the campaign;
- Campaign last opened date (only for Email campaigns) ;
- Last click date on the campaign;
- Date of unsubscription;
- Date of hard bounce;
- Date of soft bounce;
Conclusion
To discover the key indicators that define a contact's behaviour, the following article goes into this detail: What are the key indicators of a contact?