Introduction
The Campaigns tab of a contact record gives an overview of the contact's reactions to recently received campaigns:
- Email campaigns for an email address;
- SMS campaigns for a mobile number;
Key indicators
The indicators at the top of the page give an overview of people's reactions to campaigns over the last rolling year:
- Unique open rate: Number of unique opens / Number of campaigns received (only for Email campaigns);
- Unique click-through rate: Number of unique clicks / Number of campaigns received;
- Reactivity rate: Number of unique clicks / Number of unique opens (only for Email campaigns) ;
- Sales pressure: Average number of campaigns received per month over the last 365 days.
Conclusion
To find out which campaigns the contact has been exposed to, see the article What are the latest campaigns received by the contact?