Introduction
Leveraging templating maximizes efficiency and quality when creating content:
- Significant time savings : Quick creation without starting from scratch, shorter production times
- Ensured visual consistency: Systematic adherence to the style guide, uniformity of messaging
- Enhanced technical reliability: Approved content for cross-browser compatibility and minimized risk of rendering errors
- Best practices for accessibility and deliverability directly integrated
- Scalability and customization: Adaptations based on needs, continuous optimization built on a reliable foundation
The Drag & drop editor offers two levels of templating
Email content templates
The Drag & Drop editor allows you to create email content templates:
- Any content can be saved as a template.
- Templates are made available to the user as soon as content is created, providing a solid, well-developed, and reliable foundation.
Good to know: Leveraging templates maximizes production efficiency and quality; one template per campaign type ensures flawless content consistency!
Related articles:
How do I save a template from the Drag & Drop editor?
Introduction to the Drag & Drop Editor > Choosing a Starting Template
Saved content blocks
The Drag & editor allows you to create and save content blocks:
- Of the “customizable reusable structure” type, e.g., 2-column block + image
- Of the “finalized content elements” type, e.g., header, footer, or legal notices
- Blocks can be added to the content via simple drag-and-drop
- Updates to a block can be applied to all content that uses it with just a few clicks
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Saved blocks can be directly made available in email content templates
Use case for managing the email header
Related articles:
Understanding how saved blocks work
How do I create a saved block?
How do I use saved blocks in content?
How do I deploy an update to a saved block in a piece of content?
Good to know: Whether to streamline the creation process or to update multiple pieces of content at once, using saved blocks is a real time-saver!”
Conclusion
By combining content templates and saved blocks, the drag-and-drop editor provides a powerful framework for streamlining production, ensuring quality, and accelerating the rollout of your campaigns.
Using one or the other is good; combining both is even better!”