Introduction
Factorly generates dynamic content that automatically adapts to each recipient.
Targeted communication is the key to capturing the recipient's attention and guaranteeing message effectiveness.
Dynamic content operation
Conditions are configured directly in the editing options of a "Column" component.
Editing column states
Managing column states
Each content variation corresponds to a "State". it is possible to create several states and define specific display rules for each of them.
Display logic: If no conditions are met for the states created, the default content will be displayed.
Édition : Any changes made in the editor apply only to the state selected in the Structure tab. It's important to make sure you've selected the correct state before modifying vle content.
State administration
The dedicated menu offers flexible state management:
Duplication: By duplicating a state, it is copied in its entirety (display rules and content), making it easier to create close variants.
Organization: naming or renaming each state makes it possible to quickly identify the different customization scenarios.
Condition configuration
Customization is based on the use of customization fields and logic rules:
Logical operators : You can combine several criteria using the operators ET or OR.
Interactivity: To switch from one operator to another, simply click directly on it in the configuration interface.
A content version corresponds to a state. It is possible to add one or more states, and define for each state the conditions for displaying the content. If none of the conditions are met, the default content will be displayed.
Conclusion
Tailoring the message precisely to the profile of each contact radically increases the relevance of communications and the engagement of recipients.
For simpler needs:
How to make a simple personalization in the Drag & drop editor?