Introduction
Factorly offers the ability to add dynamic personalization to content created via the drag & drop editor.
Centralized management of personalization fields makes it possible to store, share and quickly insert personalization fields into communications.
Library of customization fields
Customization fields are managed centrally from a common library. It enables custom fields to be stored, shared and quickly inserted into communications.
The library can be accessed from the text editor and click on the customization icon ( ).
The "Custom fields" section allows:
- Create a new field: by s typing the name of your variable in the dedicated field, then click the "Create" button to add it to the list of customization fields.
- Insert an existing field : by selecting the desired field from the list.
- Delete a field: by clicking on the cross icon to the right of the relevant field pto clean up obsolete fields.
Note: The library is a collaborative space. All fields created and saved are shared and visible to all users in your group.
Conclusion
Dynamic content personalization, through the use of display conditions, enables messages to be adapted, ensuring that the most relevant content is displayed according to the criteria defined.
Using the personalization library optimizes the efficiency and quality of personalization implementation in campaigns.
For further information: