Introduction
Once the creation form is completed, the step Content step allows you to select and configure the WhatsApp message that will be sent to your recipients.
Selecting Content
In the Content section, click the Add Content button to access the library of saved content.
You’ll find all the templates you’ve previously created in your Meta account. To make your search easier, you can filter the list by:
-
Category:
-
Utility: Messages triggered by a specific user action or request.
Examples: Order confirmations, delivery notifications, appointment reminders, account updates, or invoices.
-
Authentication: Highly secure messages used to verify the user's identity during login or a sensitive operation.
Examples: Sending one-time passwords (OTPs), two-factor authentication (2FA), and password resets.
-
-
Status:
Active - High Quality: validated and high-performing template, subject to no blocking or sending rate restrictions.
Active - Average Quality: usable template, but under monitoring due to a moderate rate of user reports or blocks.
Active - Low Quality: template is usable, but carries a high risk of being automatically paused if the quality does not improve.
Active - Quality pending: recently validated and active template, for which the Meta quality score is currently being calculated.
Pending validation: template submitted to Meta, awaiting validation. Validation takes about ten minutes on average.
On hold: Template temporarily suspended by Meta due to a low quality score.
Inactive: template disabled or rejected by Meta; cannot be used for a submission.
-
Language:
French
English
Clicking on a piece of content takes you to its detailed page. This page includes:
The mobile preview (in the center): shows exactly how the message will appear on the recipient’s smartphone;
The information panel (on the right): summarizes the template’s key settings, including the sender ID, the header type and content, the body text with its personalization variables, and the quick-action buttons.
Once you’ve selected the template, click Save and Exit to confirm your selection.
If the template’s status is “ Active”, meaning it has been approved by META, you can proceed to the testing phase.
Conclusion
Once the content has been defined and saved, you can move on to step How to preview and test a WhatsApp transactional message?
To learn more about the types of Meta content supported by the NMP: WhatsApp Channel: Formats, Categories, and Available Features