Create an email campaign step by step

Introduction

When you create a new campaign, you can choose between four types of sending: tactical, automatic, trigger API or applicative.

• Tactical: a single mailing on a given date (e.g. promotional email sent on Black Friday).
• Automatic: a recurring message sent at a given time and frequency (e.g. Birthday email sent daily).
• Transactional: real-time delivery via an application service API.
• Trigger API : Send the campaign on demand using our API.

Create a tactical, trigger API or automatic email campaign

1. Click on New campaign from the home page
2. Fill in the creation form, including the campaign name
3. Define the target audience for the campaign
4. Set the header of the tactical/automatic campaign by defining the name, sender email address and subject of the email.
5. Define the content to be sent to recipients
6. Preview and test the campaign
7. Schedule the tactical/automatic campaign, specifically detailing its timing

Create a transactional email campaign

1. Click on New campaign from the home page

2. Fill in the creation form, including the campaign name

3. Set up the campaign header by defining the name, the sender's e-mail address and the e-mail subject.

4. Define the content to be sent to recipients

5. Preview and test the application campaign

6. Publish the transactional email campaign

Conclusion

Once your campaign has been created and scheduled, you can follow its progress in real time on Watchly.