Introduction
A/B Testing enables you to maintain the best results between mailings based on a single criterion at a time, from among :
- Email subject
- Email sender
- Email content
When programming, VIPs can be added to the routing.
This article explains how VIPs are distributed among the different versions of an A/B Test campaign.
VIP distribution
If the target contains VIPs, the VIPs will be distributed randomly among all the versions to be sent (each version, including the winning version if a generalization has been set up for the campaign).
Conclusion
VIP distribution is random across all versions. Some VIPs may not receive the communication at the launch of the campaign if the A/B Test campaign is generalized. They will receive it when the winning version is sent out.