Introduction
A/B Testing enables you to maintain the best results between mailings based on a single criterion at a time, from among :
- Email subject
- Email sender
- Email content
Disable A/B Testing in an email campaign
A/B Testing on email subject or email sender
To disable A/B Testing on email subject or email sender, simply
- Open the campaign
- Go to the Header tab
- Delete the versions to be removed, so as to keep just one version, which will become the only case.
- Disable the A/B Test with the activation button
- Click on Save
A/B Testing on email content
To disable A/B Testing on email content, simply
- Open the campaign
- Go to the Content tab
- Select a version to remove
- Click on Actions then Delete the version
- Reiterate the deletion of content to keep just one version, which will become the only case.
- Disable the A/B Test with the activation button
- Click on Save
Conclusion
Once A/B testing has been disabled, the selected version must be tested via the Preview and Test tab.
If the Preview and Test tab is already validated, this means that the version has already been tested. Schedule tab then becomes available.