Introduction
A/B Testing enables you to maintain the best results between mailings based on a single criterion at a time, from among :
- Email subject
- Email sender
- Email content
If the A/B Test is carried out without generalization, the target is divided equally between each version.
Carry out an A/B Test without generalization
To activate this option, go to the Schedule tab and select the No generalization option.
Check that the volumes displayed (total volume and volume per version) are appropriate and consistent.
Conclusion
By activating the No generalization option, the campaign will be broadcast to the entire target audience as soon as the programming time is reached.
Campaign results by version are visible from Dashboardly.