How do you define the target audience for an email campaign?

Introduction

Once the creation form is completed, the "Target" step allows you to define the target audience for the campaign.

A target is required to schedule a tactical, automated, or API-triggered campaign.

Defining the target

Two types of targets are available:

• Targeting configured : allows you to target a list of contacts (Contactly, Queryly) or to target individuals based on their information in the database.
• Target a Queryly segment: allows you to target a Queryly segment created within the same group as the campaign.

A campaign can target only one list or segment.

Conclusion

Once you’re done, you can move on to step How do I set the subject line for a tactical/automated email campaign?