How to Create an Email Campaign Step by Step

Introduction

When creating a new campaign, four types of mailings are available: tactical, automated, API trigger, or application-based.

• Tactic: a one-time send on a specific date (e.g., a promotional email sent on “Black Friday”)

• Automatic: a recurring email sent at a specific time and frequency (e.g., a birthday email sent daily)

• Application-based: real-time sending via an application service API (single email sending).

• Trigger API: Sending recurring campaigns triggered via API.

Create a tactical, automated, or API-triggered email campaign

1. Click New Campaign from the home page

2. Fill out the creation form including the campaign name

3. Define the target receiving the campaign

4. Configure the header for the tactical/automated campaign by defining the name, sender’s email address, and email subject

5. Define the content to be sent to recipients

6. Preview and test the campaign

7. Schedule the campaign tactical or automatic with specific details on its timing

Create an application-based email campaign

1. Click on New Campaign from the home page

2. Fill out the form to create the campaign, including the campaign name

3. Configure the header for the application campaign by defining the name, the sender’s email address, and the email subject

4. Define the content to be sent to recipients

5. Preview and test the application campaign

6. Publish the application email campaign

Conclusion

Once the campaign has been created and scheduled, you can track the delivery status with Watchly.

Sent campaigns cannot be deleted.