Introduction
The target population of a campaign can be defined by filtering according to the information present in the database.
Sendingly makes it possible to use all this data in the form of target parameters in order to address the most relevant population.
Defining your target parameters
In order to set up a campaign, you need to define the target.
One way of doing this is to define a target with parameters.
This type of targeting consists of targeting individuals directly in the database. The desired population is defined by filling in a number of parameters that function like filters.
Targets are pre-configured by Numberly according to your targeting needs, making it quick and easy to create them.
They can be fully customised as required:
- The fields provided are those taken from the database;
- It is possible to define an input aid for each field (drop-down list of possible values, numerical value, date, etc.).
Conclusion
Once the population has been defined, it is now possible to use it to define the target of a campaign: How do you define the target of a tactical/automatic email campaign?