Audiences List
The Audiences module listed all segments shared from Queryly.
For each segments, following information are displayed :
- Output type shared by the segments : cookies, emails or client ids ;
- Name of the segment ;
- Reach of the segment on the last 3 months ;
- Variation over the last 30 days ;
- Creation date ;
- Categories declared for the segment ;
- Distributions currently active for the segment.
Audiences details
A side page is detailing insights for the selected segment.
When multiple segments are selected, statistics, distributions and technical information tabs aggregate all informations.
Statistics
For the selected period, segment's volume variation is displayed :
- Active volume : Evolution of the volume in the last 3 months ;
- Actual reach : Active contacts for the segment's output type ;
- Device repartition : Active contacts for the segment's output type per devices ;
Distributions
Distributions share contacts from your segment to account with external partners, DSP.
The list details set up's account :
- Account name ;
- Status of the distribution ;
- Reach of partners cookies ;
- Synchronisation rate between Numberly cookies and partners cookies ;
- Partners data id.
From this tab, it's possible to :
- Activate for the first time a distribution to a partner ;
- Pause a distribution ;
- Reactivate a distribution.
Details
The segment definition , as defined in Queryly, is displayed with a description and categories.
Categories can be used to label segment for classification and filtering purposes.
Technical information
Creation date of the segment is indicated in this tab.