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Dashboard
The dashboard is split into 3 main parts:
What’s in my Datalively?
This part shows metrics of your Customer Data Platform :
- Cookies: number of cookies active in the last 3 months
- Website cookies: number of cookies active in the last 3 months on website
- Media cookies: number of cookies active in the last 3 months on media campaigns
- Emails: number of emails in CRM database
- Emails linked with cookies for customers and prospects: detailing the proportion linked through data onboarding
Where does my data come from?
This part of the dashboard, give additional insights from Website(s) and Media.
Website insights detailed visitors information :
- Number of cookies active in the last 3 months ;
- Repartition between client and prospect ;
- Repartition per device ;
- Evolution of navigation events in the last 3 months ;
- Evolution of Cookies in the last 3 months ;
- Evolution of conversions in the last 3 months.
Media insights detailed main campaigns performances :
- Number of impressions over the last 30 days ;
- Number of clicks overs the last 30 days.
How are my cookies activated?
Datalively provides insights about the activation of the cookies.
- Number of active segment ;
- Percentage of cookies that have had at least one media interaction in the last 3 months ;
- Estimation of the match rate with DSP.
Monitoring
The monitoring module agregate key information of income dataflows.
- Number of tags calls daily for selected website ;
- Number of unique cookies per month ;
Data flows monitoring give a processing status :
- Data type, Inbound or outbound ;
- Dataflows name ;
- Integration status ;
- Last successful run ;
- Next run.