From the campaign page, the following statistics are available:
- A global view of campaigns results ;
- The results for each channel's campaigns.
Global view :
Campaign's global view compare channel's campaigns performances based on two parameters :
- Period,
- Attribution model.
Campaign's channel are compared by :
- Number of visited generated ;
- Number of conversions attributed.
The performance for each channel are displayed :
- Impressions : The volume of campaigns exposition (impression or view of the campaign) ;
- Clicks : The volume of clicks on the campaigns ;
- CTR : Click-Through rate, % of exposition resulting in a click ;
- Visits : Volume of website visits that followed a click ;
- Conversions : Volume of conversions attributed to the channel.
Detail of channel's campaigns
Campaign's detailled view compare for a specific channel all campaigns performances based on two parameters :
- Period,
- Attribution model.
Campaigns are compared by :
- Number of exposition of the campaign ;
- Number of clicks on the campaign ;
- Number of visited generated ;
- Number of conversions attributed.
The performance for each channel are displayed :
- Views/openings : The volume of campaign exposition (impression or view of the campaign) ;
- Clicks : The volume of clicks on the campaign ;
- CTR : Click-Through rate, % of exposition resulting in a click ;
- Visits : Volume of visits that followed a click ;
- Conversions : Volume of conversions attributed to the campaign .