Introduction
Adding an opt-out link for tracking in communications is an essential step to comply precisely with the CNIL’s new recommendations regarding the use of tracking pixels in emails. More details.
Opt-out link
To add an opt-out link, simply select the text you want to convert. To do this, click the Link button in the text editor, then select the Tracking Opt-Out Link option. An internal URL within the NMP environment is then automatically added.
To add a client-specific tracking opt-out link, click the Link button in the text editor, select the External tracking opt-out link option, and then enter the URL of your choice. This URL will not be replaced by the default link.
Conclusion
Your link is now configured; you don’t need to take any further action.