Introduction
Once your segment has been created and saved, you can estimate the potential volume of targeted contacts before sharing or using it.
Calculation and estimation results
From the Overview tab, you can calculate your segment. The estimation result provides the following volumes at time T:
- Total volume: number of rows matching the segment criteria
Unique email addresses: number of unique email addresses contained in the segment
Filled in only if the contact list used contains the email channel
Unique mobile numbers: number of unique mobile numbers contained in the segment
Filled in only if the contact list used contains the mobile channel
Conclusion
If the volumes obtained do not meet your expectations, you can refine or modify your segment criteria at any time, then run a new estimate.
The estimate provides a snapshot at a specific point in time. When the final target is calculated in Sendingly and your campaign is deployed, this volume will be automatically updated to reflect the most recent data in your list.