Introduction
The comparison table can be accessed from the details of a campaign. It shows the results of a campaign:
- For each segment ;
- For each typology;
- For each version of an A/B test;
- For each dispatch of an automatic or application campaign;
- For each mailing population.
The system will allow you to compare the marketing performance of your campaign according to the different axes available at the time of targeting.
Comparison table
To access it, click on the View the comparison button at the top right of the campaign. A drop-down menu lists all the possible filters. The number of segments, types and versions is shown in brackets for your information.
Once you have made your selection, you are redirected to a page displaying the results of the segmented campaign. You will find one segment, one type or one version per column. The first column shows the campaign results for all the data.
You can export this table in Excel format.
A banner appears at the top of the page if you are in a campaign with several IDMs. You can choose which IDM to display by selecting it from the drop-down menu.
Please note that the comparative table allows a maximum of 15 columns to be displayed on the interface. Data export is limited to 100 columns.
Conclusion
Using the comparison table provides a concise assessment of the different aspects of a campaign.