Introduction
In the context of campaign management, the presence of several IDMs (Identifiers) for the same campaign during a given period requires particular attention..
Campaigns with multiple IDMs
When a campaign has several IDMs, a parent line with multiple values in the IDM column appears in the list.
This is the case for :
- Campaigns with A/B testing content;
- Trigger campaigns whose content has been modified;
- Transactional campaigns whose content has been modified.
You can click on the arrow on the left to unfold the parent row and see the detailed statistics by IDM.
Conclusion
IDM management offers a practical option for filtering and examining data specifically in the context of multiple campaigns.