Introduction
The Conversions tab displays key data such as the number of conversions, sales, conversion rate and other relevant financial indicators relating to your marketing campaign.
It is only filled in once an order/purchase attribution model has been made available.
Conversion data (list of campaign)
- Conversions: total number of conversions attributed to the campaign
- Revenue: total sales attributed to the campaign
- Revenue per send: sales / total number of successful messages sent
- Average basket: sales / total number of conversions
Please note: Visits, openings and clicks generated by bot are not taken into account when calculating the interface KPIs.
Conversions tab
The Conversions tab displays information about conversions
- Number of conversions
- Revenue
- Individuals
- Items
- Average basket
- Conversion rate
- Revenue per send
These figures are calculated according to the attribution method defined with the CRM teams. If no attribution method has been defined, the figures will default to 0.
Conclusion
Using the Conversions tab enables in-depth analysis of the financial performance of a campaign, based on the attribution method established with the CRM teams.