Introduction
The Preview tab for Email and Push Notification campaigns displays graphs that show the response to your tactical campaign over time.
Graph for Tactical Campaigns
- Changing the display period
Users can customize the display period using a drop-down menu. The 24-, 48-, and 72-hour formats offer a variety of perspectives, allowing marketers to tailor their analysis to their specific needs.
- Detailed information available on hover
Each data point on the chart serves as an access point to detailed data. By hovering over each point, users can access specific information, providing an in-depth understanding of performance at key moments in the campaign.
- Legend showing response times
The chart’s legend provides an overview of the times when users interacted with the campaign. The chart thus displays all the times when an action took place.
- Explanation of KPIs when hovering over the open and click squares
For a better understanding, hovering over the legends representing the colors for opens and clicks triggers a detailed explanation of the associated KPIs.
Here are the explanations:
- Opens : total number of email opens (also includes opens on the mirror page)
- Clicks: total number of clicks (text version, HTML version, mirror link, and mirror page), excluding unsubscribe links
Conclusion
The graphical display allows you to analyze the performance of your campaign after it has been sent.