Introduction
Effective use of the drag & drop editor improves the quality and impact of your email campaigns.
There are various tips and best practices for using this tool effectively.
Content
Think about separating your content, this will give you more flexibility. For example, opt for multiple structures with separators (spacer) rather than margins.
If you regularly use the same components or content, don't hesitate to save blocks or templates. A good use case is creating the headers and footers used in all your content.
Link an image to text
To display your content in mobile versions in particular, nest the image and text in the same line.
Image and text separated into 2 lines
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Image and text in same line
Framed text
Buttons are best used to create rectangular areas with text. They are more precise and have more options.
Aligning colors
To align the colour of two columns in the same row, opt for applying the colour to the entire row (colouring a column is effectively the same as colouring only the content it contains).
colour the column
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Colour the line
Customization
To check that your personalisation fields have the correct name, go to Sendingly. In your campaign go to the Header tab and then click on the icon of the character suggested in the Subject field (Insert a personalisation field). All the fields available in your targeting procedure are proposed in the drop-down menu.
Conclusion
By applying these tips and practices in the Drag & drop editor, you can achieve more structured and visually consistent content to contribute to a better user experience.