Introduction
The campaign creation form allows you to define the campaign type and its naming information.
Fill out the SMS campaign creation form
When creating a campaign, the following fields must be filled out in the creation form.
Delivery channel: SMS
A channel may not yet be activated. To activate a new one, please contact the support team.
Message type:
- Tactic: a one-time message sent on a specific date (e.g., a promotional text message sent on “Black Friday”);
- Automatic: a recurring message sent at a specific time and frequency (e.g., a birthday text message sent daily).
- Application: Real-time sending via application service API (single SMS message)
- Trigger API: sending recurring campaigns triggered via API.
A delivery type may not be enabled yet. To enable one, please contact the support team.
Group: allows you to select the group in which the campaign will be created.
SMS campaign type: sSelect the appropriate option based on the campaign’s objective.
- Marketing: these are so-called promotional campaigns. They require a “STOP SMS” notice;
- Service-related: these are informational campaigns from service providers that do not require a "STOP SMS" opt-out option.
For more information about the types of SMS campaigns, please visit this article.
Name: Enter the campaign name here. This name will appear in the reporting module.
Description (optional): free-form text field (can be used to add campaign-related details such as context, test version, etc.)
Language: By default, this allows you to select the desired language for the communication. The list of available languages is preconfigured. To add other languages, please contact the support team.
Consent type: allows you to select the consent type to use for this campaign. This selection allows (if configured) for automatically excluding unsubscribers associated with this consent type during targeting. The consent type is optional for app campaigns.
More information on consent types.
The campaign creation form is fully customizable. You can add other specific fields (tags) to your campaigns, as well as different values.
More information on tag management at this article.
Conclusion
Once the form is submitted, the campaign is created and available on the campaign list page.
Once you’re done, you can move on to the next step: How do you define the target audience for an SMS campaign ?