How to Create an SMS Campaign, Step by Step

Introduction

When creating a new campaign, four types mailing types are available : tactical, automated, application-based, and API trigger.

• Tactic: A one-time message sent on a specific date (e.g., a promotional text message sent on “Black Friday”)

• Automatic: a recurring message sent at a specific time and interval (e.g., daily birthday SMS messages)

• Application: real-time sending via an application service API, for example, for sending individual SMS messages

• Trigger API: Sending recurring campaigns triggered via API.

Create a tactical, automated, or API-triggered SMS campaign

1. Click New campaign from the home page

2. Fill out the creation form including the campaign name

3. Define the target for the campaign

4. Define the content to be sent to recipients

5. Preview and test the campaign

6. Schedule the campaign tactical or automatic

Create an app-based SMS campaign

1. Click on New Campaign from the home page

2. Fill out the creation form including the campaign name

3. Define the content to be sent to recipients

4. Preview and test the campaign

5. Publish the application campaign

Conclusion

Once the campaign has been created and scheduled, you can track the delivery status with Watchly.

Please note that app-based campaigns cannot be tracked with Watchly.

If you need to edit an SMS campaign, you can review the following articles:

• How to edit an already scheduled SMS campaign?

• How do I edit an app-based SMS campaign that has already been published?