Introduction
The mirror link is an essential element in the structure of an email. It allows recipients to access a web version of the email when they encounter display issues in their email client.
What is the purpose of the mirror link?
A mirror link redirects to a web version of the email, ensuring perfect display under ideal conditions and a smooth reading experience, even if the email client malfunctions.
Using a mirror link is a recommended practice to improve content accessibility.
It is typically placed at the top of the email, in a clear and visible sentence. Example: “If this email does not display correctly, follow this link.”
Integrating the mirror link into Factorly:
- In the Drag & Drop editor, this must be explicitly declared when creating the link—see screenshot below
Mirror link lifespan
Mirror links have a default lifespan of 3 months for tactical and automated emails, and 12 months for application-based emails.
These timeframes can be customised on request; please contact the Numberly team for this.
All other links have no expiration date, regardless of the campaign type.
Conclusion
Adding a mirror link is an essential best practice to ensure an optimal reading experience, regardless of the email client used.