When creating a campaign, you will be asked to choose the email type for your email campaign: Marketing or Service.
You will find below the definitions applicable under French law that may help you make this choice. It is your responsibility to check and comply with the applicable regulations of the countries concerned when choosing the type of email where applicable.
Email Marketing (definition from the DGCCRF) : Communication designed to promote the products, services or image of a company or organization to end consumers or distributors.
Examples:
- A commercial communication promoting a product;
- Newsletter.
Service email: Communication not including a commercial message intended to deliver useful information to the end consumer for example in relation to a completed or potential purchase.
Examples:
- An email confirming registration for a competition / loyalty program;
- A purchase confirmation email;
- An email informing about the update of the general conditions of use of a website.
There are 6 different legal bases justifying the processing of individual data:
- Consent: the data subject has consented to the processing of his or her data
- Contract: the processing is necessary for the performance or preparation of a contract with the data subject
- Legitimate interest: processing is necessary for the pursuit of legitimate interests of the organization processing the data or of a third party, in strict compliance with the rights and interests of the persons whose data are processed
- Legal obligation: processing is imposed by legal texts
- Mission of public interest: the processing is necessary for the performance of a mission of public interest
- Safeguarding vital interests: the processing is necessary to safeguard the vital interests of the data subject, or of a third party
For your information, we accept no responsibility for the user's choice of e-mail categories. Clicking on one of these options does not guarantee that the email content corresponds exclusively to the selected category.