Context
To enrich your customer journeys and reach your audiences through physical channels, the Numberly Martech Platform continues to evolve towards complete omnichannel capabilities. The platform now includes native integration of the Postal Mail channel.
With this new channel, you can now orchestrate the sending of physical mail directly within your Journey journeys, with ease
Recipient data is automatically generated as a CSV file, then securely transferred to your mail fulfilment partners' SFTP server.
This channel supports both your service and marketing communications
Application examples:
Re-engagement & Loyalty (Marketing): Send personalised catalogues, physical gift vouchers or birthday mailings to loyal customers.
Customer relationship management (Service): Send certificates, important notifications or contractual documents.
Key features
Custom export files: Numberly provides a standard export format by default, but it is fully customisable (column structure, addition of personalisation variables or fixed campaign data) to meet the exact requirements of your mail fulfilment partner.
Simplified message creation: Define your mailing in the platform by specifying its name, tags, associated consents and the template ID provided by your mail fulfilment partner.
Seamless integration with Journey: Select your postal message directly in your automated journeys.
Multi-provider support: Configure and manage one or more mail fulfilment partners according to your sending requirements.
Note: Configuration creation, file format customisation and SFTP connection setup are fully handled by your Numberly support teams. Please do not hesitate to contact them to configure a new mail fulfilment partner or adapt your export formats.