Introduction
Once the target has been defined, Sendingly provides a set of elements for validating the campaign's recipient list.
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Once your targeting has been selected, a target simulation is launched to estimate the number of individuals who will be reached by the campaign in the database.
The result of this estimate is displayed on the targeting page so that you can validate the targeting stage.
- Estimated eligible volume: Number of contacts meeting the targeting definition
- Detail by sending population (email channel only): Number of contacts per sending population. Each population is contacted by a different sender to ensure a good reputation for active recipients.
- Loss: Table detailing the targeting steps.
In the case of parameterised targeting, the volumes resulting from each filter are detailed.
It details the volumes following the following checks:
- Number of opt-in individuals to the selected consent
- Number of contactable individuals (excluding blacklist, complaints, spamtrap)
- Targeting parameters: Parameters defined for a set target
Conclusion
All of these elements make it possible to validate the list of recipients addressed by the campaign being prepared.