Introduction
Various performance indices (KPIs) are displayed on Dashboardly, cand article gives the definitions of each of these KPIs.
Push notification data
Deliverability
- Push notifications sent: Number of push notifications sent.
- Delivered: Number of push notifications acknowledged.
- Rate of push notifications delivered: Number of push notifications delivered divided by the number of push notifications sent.
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Not delivered: Number of push notifications not received by the recipient.
- Soft bounces: Number of push notifications that encountered a temporary error (e.g. phone offline)
- Hard bounces: Number of push notifications that have encountered a permanent error (e.g. user unsubscribed, application uninstalled).
- Sending: Number of push notifications currently being sent.
Reactions
- Number of unique opens: Number of recipients who have opened the push notification at least once by interacting with it.
- Unique open rate: Number of unique opens divided by the number of push notifications delivered.
Conclusion
These definitions will enable you to best interpret the KPIs displayed on the interface. In order to carry out assessments of the campaigns, it is also possible to export the data.