Introduction
The Overview tab in an SMS campaign provides a comprehensive analysis of performance, divided into several key sections for a detailed understanding of results.
Overview tab
The Overview tab displays detailed campaign results, divided into several sections:
- Deliverability data, including sends, number of SMS billed and errors;
- Details of errors identified;
- Click data and details by link;
- Unsubscribe data, if the campaign includes an unsubscribe link.
Send breakdown by country displays the number of SMS sent and billed per country.
The volume of sms billed takes into account:
- sms size: long message of several sms
- responses to unsubscribe requests
If the SMS campaign includes a redirect link to a web page, an additional section displays performance data for the web page generated by the campaign:
- Visits, including visit rate and number of total and unique visits;
- Clicks, including the rate of clicks on the page and the number of total and unique clicks;
- The number of form responses, if the web page includes a form.
In the event that the SMS campaign redirects to several web pages, you can select the name of the web page for which you wish to display results in the heading drop-down menu.
The web page performance data displayed in this section corresponds to the statistics linked to the sending of the SMS campaign. Total statistics can be accessed from the full web page report.
On the right-hand side of the screen, a preview of the SMS content is displayed.
Conclusion
The preview provides a clear view of a campaign's performance after sending. For a more in-depth analysis of performance, including conversions, refer to the article Understanding the conversions tab.