Introduction
From the SMS page, you can access :
- The list of SMS campaigns sent: tactical, automatic and transactional campaigns;
- Details of the results of each campaign.
Click data for SMS campaigns is only available if you use Numberly's shortener option to shorten links and track clicks.
Please contact the Numberly team if you wish to activate this option.
List of SMS campaigns
General information is given for this list at the top of the page:
- The number of campaigns listed;
- The number of SMS sent;
- Key indicators: rate of SMS received, click-through rate, unsubscribe rate, volume of SMS invoiced.
By default, the following information is displayed for each SMS campaign:
- Identifier (IDM) ;
- Campaign name ;
- Date sent ;
- Number of SMS sent ;
- Rate of SMS received ;
- Volume of SMS invoiced;
- Click-through rate;
- Unsubscription rate.
You can view more information by clicking on the Display all KPIs button.
To find out more about SMS campaign data, please read the SMS data section.
Functionalities
From this page, you can:
- Export the list of campaigns displayed with all their results in Excel format;
- Click on a campaign in the list to access its details;
- Search for a campaign by name or IDM;
- Sort the data in the list by clicking on the arrows;
- Filter the data.
The list displays the data for the last campaign sent for automatic and application campaigns. The last date sent is shown in the Send date column.
Conclusion
To access the details of a campaign, simply click on the campaign in question. For more information about the performance of an SMS campaign, see the article Understanding the performance of an SMS campaign.