Introduction
Personalization within a campaign involves integrating information about the recipient into the content sent to them.
This article shows you how to integrate dynamic personalization into your email.
Adding dynamic personalization to an email
Dynamic personalization is achieved via the Sendingly interface .
To add dynamic customization, simply
- Define default content
- Then, for each customization case,
- Click on Add a customization case
- Define conditions for the case (see Checking conditions section)
- Define the content to be displayed for this case
- Click on Confirm
Checking conditions
Here are the conditions to check:
- The variable to be checked in the condition
- The operator
- is equal : =,
- is different from : !=,
- is empty,
- is not empty.
- The value to be checked by the variable: in the case of empty or non-empty, there is no variable to check, and the field is grayed out.
Multiple conditions can be grouped by logical AND or OR.
If a recipient meets several customization conditions, he receives the customized condition first (condition 1, condition 2, ...).
If a recipient does not meet any conditions, he/she receives the default case.
Conclusion
Once dynamic customization has been added, it's important to check and test the different cases via the Preview and Test tab.