Introduction
Personalization within a campaign consists of integrating the recipient's information into the content sent to them.
This article shows you how to integrate simple personalization into your email.
Adding simple personalization to an email
Two options are available for simple customization:
- Integrate the field directly into the content, respecting the format {{MM:PERSONNALIZATION_FIELD}}
- Click on the shortcut
proposed by Sendingly: a drop-down list opens, proposing the customization fields retrieved from the target. Once the field has been selected, it is automatically inserted in the correct format at the desired location.
Within a Sendingly campaign, the iconis present in the Header tab. It is available after the target has been calculated.
Personalization fields can also be added to email content created on Factorly.
Conclusion
Once the customization has been added, it can be viewed in the Preview & Test tab.
Further reading
How to add dynamic personalization to an email?
How to preview and test a tactical/automatic email campaign?