Introduction
Personalization within a campaign involves integrating information from the recipient into the content sent to them.
This article shows the differences between two types of personalization offered in the tool.
Simple personalization
A personalization field is a field present in your target that takes the format {{MM:CHAMP_DE_PERSONNALISATION}}
The prefix is always "MM:", so customization fields are easier to identify.
Campaigns can be personalized by adding personalization fields on the following elements: Sender, Subject, Content and Reply-to.
When the campaign is sent, the personalization field automatically retrieves the corresponding value for each person in the target, first name or civility for example.
Consult the article How to do simple personalization in the email channel? to add the simple personalization fields.
Dynamic personalization
Dynamic content consists in displaying different content in the email according to one or more criteria present in the campaign target.
Dynamic content can be:
- text;
- an image;
- an e-mail subject;
For example, it's possible to display image A for target segment 1 and image B for target segment 2, provided that the segment information is present in the campaign target.
This option is unavailable until the target has been calculated. In fact, dynamic content is based on the fields present in the target.
These options also apply to Emails content that is created on Factorly.
Consult the article How to do dynamic personalization in the email channel? to add dynamic personalization fields
VIP personalization
By default, VIPs receive random personalization present in the target. Except when VIPs are present in the target, they will receive their own personalization.
In very special cases, notably, when the personalization concerns authentication tokens or any other element linked to an individual that may be sensitive to use to VIPs, it is possible to define a VIP-specific personalization.
Conclusion
Sender, subject, content can thus be personalized for each person provided the target contains the information required for personalization.
Further reading
How to make personalization simple in the email channel?
How to achieve dynamic personalization in the email channel?