Introduction
Adding a link to opt out of tracking in communications is an essential step to comply precisely with the CNIL’s new recommendations regarding the use of tracking pixels in emails. More details.
Opt-out link for tracking
To declare an opt-out link for tracking, simply add the label id="desabo-tracking" to the relevant <a> tag in question, and the default unsubscribe link will be added automatically.
Example:
<a class="m_cadadad" href="" id=”desabo-tracking” style="color:#b6e5f8;display:block; text-decoration:none; outline:none" title="Opt-out link">
Lorem Ipsum </a>- The value of the href will be automatically replaced by the default tracking opt-out URL configured within the NMP environment.
- If you want to add a client-specific opt-out link, simply specify "id=desabo-tracking-ext" and enter the desired link in the href attribute. In this case, the link will not be replaced by the standard default link.
Conclusion
Your link is now configured; no further action is required.
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