Introduction
Sending commercial text messages in France to your customers or prospects is regulated by the CNIL.
As a result, you must comply with certain rules when sending these messages.
Rules to Follow
The following rules apply when sending commercial text messages: No commercial text messages may be sent between 9:30 p.m. and 8:00 a.m..
If an SMS is sent during these hours, a warning message will be displayed.
The message will also be displayed based on the volume of the target audience to be routed and the time required to send the messages before the legal time restrictions are reached, taking into account the standard sending speed per hour. For example, for a sending rate of 400,000 per hour, a target audience of 600,000 people, and a scheduled send time of 5:00 PM, no warning message will be displayed; however, if the send is scheduled for 6:30 PM, the warning message will be triggered.
Conclusion
It is imperative to comply with the SMS sending rules imposed by the CNIL when sending commercial text messages to your customers or prospects.