Introduction
Various performance indices (KPIs) are displayed on Dashboardly, cand article gives the definitions of each of these KPIs.
Note: Visits, opens and clicks generated by bot are not taken into account when calculating interface KPIs.
Data Web pages
- Total visits: Total number of visits to the web page.
- Unique visits: Number of unique visitors from a campaign who have visited the web page at least once.
- Visit rate : Number of unique visits divided by the number of messages delivered (Email or SMS).
- Total clicks: Total number of clicks on the web page.
- Unique clicks: Number of unique visitors from a campaign who have clicked at least once on the web page.
- Page click-through rate: Number of unique clicks on the page divided by the number of messages delivered (Email or SMS).
- Responses: Number of responses to the form contained in the web page.
Conclusion
These definitions will enable you to best interpret the KPIs displayed on the interface. You can also export the data to produce campaign summaries.