Introduction
Personalization within a campaign consists of integrating the recipient's information into the content sent to them.
This article explains the differences between the two types of personalization offered in the tool.
Simple personalization
A customization field is a field present in your target that takes the format {{MM:PERSONALIZATION_FIELD}}.
The prefix is always "MM:", making it easier to identify personalization fields.
Campaigns can be personalized by adding personalization fields to the content.
When the campaign is sent, the personalization field automatically retrieves the corresponding value for each person in the target, first name or title for example.
See the article How to add simple personalization in an SMS ? to add simple personalization fields.
Dynamic personalization
Dynamic content consists of displaying different content in the SMS according to one or more criteria present in the campaign target.
Dynamic content can be :
- a text ;
- an image ;
For example, it is possible to display image A for target segment 1 and image B for target segment 2, provided that the segment information is present in the campaign target.
This option is not available until the target has been calculated. Dynamic content is based on the fields present in the target.
See the article How to add dynamic personalization in an SMS ? to add dynamic personalization fields.
Conclusion
content can be personalized for each person, as long as the target contains the information required for personalization.
Further reading
How to add simple personalization in an SMS ?
How to add dynamic personalization in an SMS ?