Introduction
In the Content tab, you can add a display pixel to the email, as well as one or more link trackers.
Setting up tracking
Setting up link tracking
Link tracking is applied to all links. It can take two forms:
- Preceding a link: links are encoded and added after the last tracking parameter;
- Following a link: these parameters are added, preceded by a "?", after the links. If tracking is already present on certain links, then the tracking entered is concatenated at the end.
It is not possible to set up a link tracking on an email address.
To add tracking, simply
- Open the campaign
- In the Content tab, go to the Tracking section
- Go to URL Tracking
- Click on the Add tracking before URL box to add tracking before the link
- Click on the Add tracking after URL box for tracking following the link
- Indicate the part of the link to be added in each case
- Click on Confirm
Setting up display pixel link
The pixel link is added within the email in an image tag, to be loaded when the email is opened.
To add this link, simply
- Open the campaign
- In the Content tab, go to Tracking
- Go to Pixel
- Click on the Add Pixel box
- Enter the link for the pixel
- Click on Confirm
Personalization in tracking links
It is possible to personalize the tracking to the recipient by adding a personalization field.
The {cname} tag within the tracking can be added within the tracking to be replaced by the name of the Sendingly campaign.
Conclusion
Once this configuration has been made, you need to validate the Preview and Test tab to access campaign programming.